Sportplatz Media returns as the BFV’s digital advertising sales partner

SPM Sportplatz Media GmbH has once again been appointed to manage digital advertising sales for the Bavarian Football Association (BFV), effective 1 January 2027. The partnership will be managed through BFV Service GmbH, the association’s marketing subsidiary. The advertising portfolio includes the high-reach online platform bfv.de and the BFV app, among others. The partnership will focus on marketing high-quality display, mobile and video advertising formats, as well as customized advertising solutions across the digital platforms of Germany’s largest regional football association.

By resuming their collaboration, BFV Service GmbH and SPM Sportplatz Media are building on their long-standing partnership and providing advertisers with attractive access to Bavaria’s football community. Over the coming years, the two partners aim to systematically expand the available digital advertising opportunities, prepare them for the future and develop innovative advertising solutions for brands and agencies.

The Bavarian Football Association’s digital platforms serve more than 1.8 million members across over 4,400 clubs. Players, coaches, referees, club officials and fans use the platforms to access the latest news, results, league tables, fixtures and a wide range of other information about amateur football in Bavaria. The offering is complemented by digital services such as live tickers, BFV.TV and the BFV Team app.

“SPM knows our platforms and our community from our many years of working together. That is precisely why we have made a conscious decision to return: to build on a proven foundation and develop our digital advertising business for the future with new and modern approaches,” says Andreas Schinko, Managing Director of BFV Service GmbH.

“We are delighted to resume our advertising partnership with the Bavarian Football Association from 2027 and to have regained the advertising mandate. The BFV operates one of the strongest digital offerings in German amateur football and is a perfect fit for our Sportplatz Media Network, which gives advertisers unique access to the world of sport. We would like to thank the BFV for placing its trust in us once again and look forward to working together from 2027 to create new momentum in digital sports advertising,” says Marcel Hager, Managing Director of SPM Sportplatz Media GmbH.

With the Bavarian Football Association returning to SPM’s advertising portfolio, Sportplatz Media will once again bring together the digital reach of the BFV, the DFB platform fussball.de and TeamPlus from 2027. This will provide advertisers with unique, nationwide access to amateur football in Germany—and therefore to millions of active players, club officials and fans across the country.