SPM & German Accelerator: SpielerPlus market discovery in South America

The German Accelerator program, run by Start2 Group GmbH, helps German companies grow beyond their borders by providing them with access to international markets, expert mentorship, and industry contacts. Through this networking approach, German companies can take the right steps in their target markets much more quickly and leverage local knowledge to inform their expansion strategy.

For SPM Sportplatz Media, the Market Discovery South America program primarily focuses on the target markets of Chile and Argentina. In addition to engaging online sessions with market experts and mentors, the program also includes a two-week “In-Country Experience” in Santiago, Chile, and Buenos Aires, the capital of Argentina.

“South America is a very exciting market for the international expansion of SpielerPlus. To understand how the individual sports ecosystems in South American countries work, it’s necessary to hold face-to-face discussions with leagues, associations, clubs, and coaches. The South America team of the German Accelerator Program is a great help to us in this regard, and we’re delighted to be among the four selected German companies that have been invited to participate this year.”

With this move, SPM Sportplatz Media is taking another important step toward the international expansion of SpielerPlus to help coaches, teams, and clubs worldwide with digital team organization.