Hyundai and SPM Sportplatz Media extend the Hyundai ecoChallenge on the SpielerPlus team sports app

Since the ecoChallenge was launched last season but ultimately had to be suspended due to the COVID-19 hiatus, the project will be extended for the upcoming season as well. By expanding the carpooling tool in the SpielerPlus app, Hyundai and SPM Sportplatz Media have developed a model that promotes sustainability across generations while also supporting club sports. With SpielerPlus—the most successful team sports app in the SPM portfolio—Hyundai is leveraging direct access to its target audience of amateur athletes while also making a positive contribution to reducing CO2 emissions.

“Thanks to the integration of the Hyundai ecoChallenge into the SpielerPlus app, we can reach active soccer players directly on the topics of mobility and sustainability. We are very pleased about the extension of the project and the excellent collaboration with the SPM team,” emphasizes Sebastian Carlin, Team Leader of Sports Marketing at Hyundai Motor Germany.

“The Hyundai ecoChallenge is a fantastic collaborative project that combines social responsibility and sports. We are very pleased that, together with our strong partner Hyundai, we will once again be able to offer the SpielerPlus community real added value in the coming season and contribute to reducing CO2 emissions through numerous carpooling arrangements,” said Marcel Hager, Managing Director of SPM Sportplatz Media.