Together for football – SPM Sportplatz Media & Toni Kroos academy launch partnership

The goal of the collaboration is to provide mutual access to new target audiences and to create a comprehensive offering with added value. The Toni Kroos Academy combines football camps with a training app for young football enthusiasts. With SpielerPlus, SPM has the market-leading team organization app in its portfolio, offering direct access to millions of active football players. With the SportlerPlus brand, SPM also has a fitness app in its portfolio that perfectly complements the content of the Toni Kroos Academy app. Together, the two partners aim to create the ideal training conditions for young football players in Germany while also advancing digital team organization.

As part of this partnership, specific content from the Toni Kroos Academy will be made available to the large football community on SpielerPlus and SportlerPlus, and joint fitness challenges with Toni Kroos are also on the agenda. At the same time, the knowledge resources on fitness and nutrition available on SportlerPlus will complement the Toni Kroos Academy app. In addition, there will be further joint initiatives centered around the Academy Camps and Coaching Days, which will take place throughout Germany.

“Toni Kroos is one of the most famous football players—not just in Germany—and young football players look up to him. I think it’s exemplary that Toni has made it his mission to share some of his success with children and young people. That’s why I’m very excited about the partnership with the Toni Kroos Academy. Together, we want to offer Germany’s up-and-coming football players the best opportunities for talent development,” said Marcel Hager, Managing Director of SPM Sportplatz Media.

“Motivating children and teens to be more physically active is very important to me. I’m thrilled that, together with SPM—through our partnership with SportlerPlus and Spielerplus—we can now reach and support a broad audience of clubs, parents, and kids.” Toni Kroos, creator and founder of the Toni Kroos Academy