DFB and SPM Sportplatz media extend marketing partnership for FUSSBALL.DE

SPM and the DFB are now extending their partnership for an initial period of two more years. By continuing its partnership with the world’s largest soccer association and offering additional high-reach platforms in the sports sector, SPM Sportplatz Media—through its SPM Sports Media Network—continues to provide advertisers with comprehensive access to “Soccer Germany.” Through this partnership, the DFB continues to offer a wide range of advertisers access to its attractive target audience on Germany's largest amateur soccer portal, FUSSBALL.DE.

FUSSBALL.DE is the home of amateur soccer in Germany. Scores, standings, statistics, and referee assignments—the platform provides the more than 7 million DFB members and approximately 25,000 clubs with comprehensive data from all national soccer competitions—from the Bundesliga down to the Kreisklasse. Interesting and unusual stories from the world of amateur soccer, as well as high-quality how-to articles (e.g., training tips), round out the digital offering, which reached more than 20 million users last year and generated approximately 3.5 billion page views.

“The past two years have been challenging due to the COVID-19 pandemic, but we were able to overcome them together with SPM Sportplatz Media. We are therefore very pleased to have SPM—a competent digital marketing agency focused on sports media marketing—by our side for another two years.” "Now that league play has resumed, we want to work with SPM to optimize FUSSBALL.DE’s digital reach and professionally market its numerous, innovative advertising spaces," said Dr. Holger Blask, Managing Director of Marketing & Sales at DFB GmbH & Co. KG.

"We are very pleased that the FUSSBALL.DE marketing team continues to place its trust in us as a partner capable of tackling the ever-growing challenges in digital marketing!" "With its digital offerings centered around FUSSBALL.DE, the DFB holds a unique position in the German soccer media landscape and aligns perfectly with our goal of being 'closer to the action' and thereby reaching active soccer players and fans in Germany," said Marcel Hager, Managing Director of SPM Sportplatz Media.